Logo Design & Brand Kit

67 Truck Sales is a 16-wheeler sales company that wanted a bold, distinctive brand identity to match their rugged, all-American spirit. They came to me with a clear vision: a western-meets-vintage aesthetic that incorporated red and blue tones, the interstate highway symbol, and a vibe that felt both classic and confident.

Our Approach:
- I designed a brand kit that blended grit with style, making truck sales feel cool, bold, and even a little sexy. The logo evokes Americana nostalgia while staying clean and professional - perfect for a company that moves big machinery but wants to connect emotionally with its audience.

The final brand identity included:
- Three custom logos featuring the interstate badge silhouette
- A cohesive color palette of rich reds, blues, and neutral tones
- Typography guidelines with a rugged, vintage-inspired font style

Takeaway:
- This project proves that even traditionally “tough” industries like truck sales can benefit from thoughtful, elevated branding. With the right creative direction, we turned a simple sales concept into a visually memorable and emotionally resonant brand.